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The right paper for every printing job

Out of all the choices, how can you choose the best paper for your printing and publication needs? Answering this requires a look at a number of aspects. It depends on the purpose of your printed matter. For a product folder with colour photographs, you will need a different kind of paper than for an internal memo. That’s why it’s a good idea to keep a few different kinds of paper on hand so that you can choose the best type for each job. We’ll show you the way in the world of paper.

The right kind of paper

Do you regularly print documents that need to be kept long-term? Then wood-free paper is the best choice. This paper contains only the cellulose from the wood and not the components known as lignin or wood tissue. For this reason, it will not turn yellow as quickly as wood-based paper. But make no mistake, in order to produce wood-free paper, it takes wood, and more, in fact, than is needed for wood-based paper. Do you need a smoother finish? Then choose satin-finish paper. During production, this paper is polished to create a smooth surface.

The right thickness

The thickness of paper is expressed in terms of the weight per square meter of paper, also known as grammage. Some basic references:

  • standard printer papier: 80 gram per m2
  • advertising flyer: 60 to 70 gram per m2
  • brochure: 90 to 100 gram per m2
  • postcard: 240 to 360 gram per m2

If you regularly print double-sided documents in colour, then you should keep some heavier paper on hand, for example 90 or 100 gram per m2. Do you want to save paper while still printing the same amount? Then opt for lighter paper than the standard thickness, for example 75 gram per m2. For internal use, this is more than sufficient.

The right whiteness

Paper that is brilliant white has a different impact on your clients than dull, grey paper. At JM Bruneau you can choose the degree of whiteness you need by using the CIE-value. The higher the number, the whiter the paper.

The right sustainability

Using less paper is always the most environmentally friendly way to go. But it is going to be a while still before the paperless office becomes a reality. That is why you can choose paper with a low environmental impact. A few tips:

  • It takes less water to make recycled paper than to produce non-recycled paper. And water is a scarce and precious commodity. What’s more, by using recycled paper you are reducing the amount of waste.
  • If you choose to use wood-based paper, then the FSC-label guarantees that the wood comes from sustainably managed forests. Various companies and commercial printers make a policy of using only FSC-paper. Paper that has the PEFC-label is also made from sustainably harvested wood.
  • Chlorine-free paper reduces water pollution because no chlorine is used to bleach the paper.