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Sharing information and content is what it’s all about these days. There are many ways of sharing content with people, such as Facebook. Nevertheless, sending e-mails remains the best method for sharing content. But how can you make sure that people actually read your e-mails?
1. The most important things that people look at first when an e-mail arrives in the mailbox is:
The sender and the subject are evaluated first.
2. If you know the name of the recipient, it’s best to use it in the opening of your e-mail. This makes the e-mail much more personal. Your recipient will therefore be more inclined to read the e-mail.
3. The recipient quickly glances at the mail. He skims the e-mail and quickly decides whether it’s of interest or not. That’s why you should use clear, well written language:
4. Cover a single topic per e-mail. This should certainly be the case if you expect the recipient to take action. You get more results if your e-mail only requests that single action.
5. If there is still too much information in an e-mail, then include summaries. And mark or underline the parts that the recipient definitely needs to remember or to which he needs to respond.
FYI: you are not sending spam if: